SkinGenix Here too we tend to purchase the costliest lotion. This is not recommended. Go in for a lotion which has a thick consistency and has a greasy feeling. Apply the same immediately after your bath. Do not wipe your body with the towel before applying the lotion since then the very purpose will be lost. If you apply the moisturizer just after bathing, it traps the moisture present on the surface of your skin and prevents it from evaporating.